Digital Promotions

Digital promotion is the use of one or more forms of electronic media to market or advertise a product or brand.

Marketing or advertising platforms that may be used can include social media, electronic billboards, mobile phones and tablets. An example of how a brand or organisation may be to advertise on another public website, on their own website or to use or create a mobile application to promote their product or service.

The term digital promotion was first introduced and used loosely in the 1990s with the development of the internet and the creation of search engines such as Yahoo in 1994and google in 1998. Within five years Digital promotion for business had dramatically increased globally and in 2004 within the United States alone brought in $2.4 Billion revenue.

Soon after this came the introduction and development of social media websites such as Myspace and Facebook, which was soon seen as a gold mine for digital promotion and growth in businesses. It sprung new ways for companies to interact directly within their customer base and also find and develop new ways to connect with larger target markets in order to expand their businesses. This became extremely useful for startups or small ventures as they now had platforms to promote and market their product or service digitally free of charge.

Digital promotion is generally used as a part of a company or organizations digital marketing strategy implemented to increase sales of a product or service and or to drive awareness of the brand to a larger audience. This is predominantly done through social media and search engine marketing (SEM).

In today's modern world digital promotion is considered to be crucial with not only customers but competitors in the market being constantly active online.

It has generated a completely new way to be competitive in a market place, a large portion of a companies brand is the quality of its digital or online presence. In a modern world where 96% of people aged between 18–29 years old and 93% of people 30–49 years old are actively using the internet it is clear why dominant online and a huge focus on Digital promotion with brands is at the top of any major successful marketing strategy.

A major benefit of running a business promotion online digitally:

It is not only the ability to instantly reach millions of potential customers or client but the ability to capture and contain data such as target audiences, geographic locations and age groups that are viewing the businesses promotions or advertisements. This makes basic market research a simple task when a business can use an application such as google analytics to retrieve and view information like this.

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