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The Zimmer Blog

What is a Custom Facebook Audience?

By Zimmer | Jul 27, 2018 | Digital
Here at Zimmer, we like to build campaigns with elements from all parts of the sales funnel. However, the most important piece to include is the retargeting element. This is because it is much easier to sell your products or ...
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What Is Household IP Targeting?

By Zimmer | Jul 25, 2018 | Digital
What Is Household IP Targeting?  Are you currently running any direct mail campaigns? Do you have a niche customer base? Is reaching very specific households (or businesses) helpful? If you could purchase a list of new potential customer leads, what ...
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Have A Customer or Lead List? How Can You Maximize It Beyond Sending Emails?

By Zimmer | Jul 25, 2018 | Digital
73.5% of small to medium sized retail businesses maintain a customer or lead list, according to BIA/Kelsey. Great news, right? You have the names, addresses, or emails, the question now becomes HOW do I reach this gold mine of existing ...
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How to reach millenials with Zimmer Media and broadcasting

How to Gain Millennial Customers- 6 Things They Want From Your Brand

By Zimmer | Jun 13, 2018 | Broadcast,  Digital,  Media | Consumers,  Demographic,  Millenials
June 13, 2018 / No Comments Posted in Broadcast, Digital, Media Post navigation ← Leveraging Weather for Your Business Reader Interactions Leave a Reply Cancel reply Logged in as Zimmer Broadcasting. Log out?Comment
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Leveraging Weather for Your Business

By Zimmer | Jan 3, 2018 | Media
It’s hard to turn on national news lately and not learn some new, crazy dramatic winter weather-related verbiage. With debilitating ice storms and power outages in the Mid-Atlantic, sub-zero temperatures in the Midwest and Deep South and record snowfall in ...
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Welcome to Zimmer!

By Zimmer | Dec 18, 2017 | Broadcast,  Media | Local,  Radio,  Show and Tell
This is the Blog of Zimmer Broadcasting! We will chat about a bunch of radio stuff, and we promise- it won't ever be boring! From marketing ideas, to news from the industry- we know broadcasting and digital inside and out! ...
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